Aug 1, 2005

Your specialty food industry update

Here's what's new in the specialty food industry. I know, you were starving (get it?) for information. Well, I'm here to give it to you.

You can thank me later.
  • Jana Skinny Water - Did you know that there's a "functional hydration" category of beverages? And did you know that this new water claims to curb the appetite and increase metabolic rates? It'll be available starting today at your friendly neighborhood 7-Eleven for a little less than $2 a bottle. I'll take five cases, please.
  • Atkins Nutritionals files for bankruptcy - Man cannot survive on cream cheese and cold cuts alone. And apparently, neither can the company.
  • Barefoot Contessa - Ina Garten, the cooking show hostess I love to hate and hate to love, is coming out with a new line of products called the "Barefoot Contessa Pantry." Now all of us can pretend we're cooking for our rich university professor husband who only comes home on the weekends.
  • Metromint - That minty water you've seen around town with the cool packaging is now making its way to the Midwest according to a July 25 press release. Now beveragistas around the world can rejoice, while drinking water that not only soothes your stomach and freshens your breath at the same time. Sidenote: Everyone that works for this company is totally hot. I think it's like, a requirement for working there.

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