Target Corporation resurrected a vintage ad tactic by doing a $1 million ad buy in the August issue of the New Yorker. In this issue, every single ad in the magazine sports Target's bullseye logo. I didn't know that people who read the New Yorker were Target's demographic, but hell, there's a lot I don't know. Anyway, here's an example of one of the ads:
And this trend is catching on. Coke recently bought up all the slots for several weeks on Jack FM in L.A., and ran brief commercials for Coke Zero and Minute Maid Fruit Punch.
Courtesy of AdAge.