To - wait for it - your iPod. Or Blackberry. Or cell phone. Or other PDA device.
“More and more consumers are out of home and away from their Internet connections and we need to determine how to get recipe ideas to them where they are,” said Ian Smith, director of global digital marketing at Kraft. Whether through iPods, cell phones, Blackberrys or PDAs, he said, “you’re going to see these new media get a lot more attention from us in the future.”
Right. Because what I really want to touch - especially when my hands are all greasy and messy from cooking - is my technology. And yet:
Mr. Smith said that since the July 25 launch, several thousand people have downloaded recipes, among them grilling ideas featuring Kraft’s Zesty Italian dressing and desserts using Kraft’s Cool Whip and Jell-O brands, to their iPods.