Deodorant is the new black

Smelling good is SO HOT right now.

The folks at Axe came up with this tv ad masquerading as a breaking news story. The premise: Some remote town in Alaska is devoid of women, so to get them there, the town gets cropdusted with Axe body spray. Chicks come runnin'. End scene.

Heh heh.

The “report,” which launched last week, will be available to the 13.5 million Time Warner and Comcast subscribers nationwide who have the interactive TV feature [dammit! -me]. The content appears for three months during the Cartoon Network's Adult Swim block of programming. Some 75% of the audience for that time frame is 18- to 24-year-old men, Axe’s prime target.

Here's a link to the Adage article and a link to the video. I don't know if it'll work - you'll have to register and all that, but try it anyway.

I could go on about how scent plays a big part in sex, seduction, attraction, etc. But I'm at work and I don't want to get all hot and bothered right now. We'll save this conversation for later.