That's the state's new slogan, announced today. Coming soon, to a tourism ad near you.
Officials hope that the catch phrase will boost their tourism by changing the Garden State's image as a home of mobsters, jam-packed highways, ugly oil refineries and ... those chemical smells.He better be, because his state paid $260,000 for this.
"When it comes to image, New Jersey really cares," Gov. Richard Codey said. "I am proud to be governor of a state that has pride - and shows it."
Out of 80,000 ideas, they narrowed it down to five contenders. Here's the remaining four choices:
- "Expect the unexpected"
- "Love at first sight"
- "The real deal"
- "The best kept secret"
Heh heh.
Props to my homegirl in The Jerz, Amanda, for the link.
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3 comments:
New Jersey: Close enough to New York City so that you hardly notice the smell.
I have a friend, a correspondent from New Jersey, whose email signature tag-line reads: "New Jersey: Where the weak are killed and eaten."
being a jersey girl myself i find myself offended by all this garden state bashing!
'course, there might be a reason my granmother was known to constantly repeat, "Whatever doesn't kill you makes you stronger."
and, on a decidedly different note, mags, why the hell can i not e-mail you??? every time i do it says you don't exist...
is this a government conspiracy?!!?
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