That's the state's new slogan, announced today. Coming soon, to a tourism ad near you.
Officials hope that the catch phrase will boost their tourism by changing the Garden State's image as a home of mobsters, jam-packed highways, ugly oil refineries and ... those chemical smells.He better be, because his state paid $260,000 for this.
"When it comes to image, New Jersey really cares," Gov. Richard Codey said. "I am proud to be governor of a state that has pride - and shows it."
Out of 80,000 ideas, they narrowed it down to five contenders. Here's the remaining four choices:
- "Expect the unexpected"
- "Love at first sight"
- "The real deal"
- "The best kept secret"
Props to my homegirl in The Jerz, Amanda, for the link.