Aug 14, 2007

Don't Tell My Mom ...

... about Mistral Air - she'd buy a ticket in a heartbeat [emphasis mine, of course]:

A slogan by a new, Vatican-approved charter service leaves little doubt about what its clients are doing at 30,000 feet: "I'm Searching for Your Face, Lord."

Mistral Air plans to shuttle Catholic pilgrims around the globe to holy sites, including the shrine of Fatima in Portugal and the shrine of the Madonna of Guadalupe in Mexico.

"The spirit of this new initiative is to meet the growing demand by pilgrims to visit the most important sites for the faith," Father Cesare Atuire at the Vatican pilgrimage office, the Opera Romana Pellegrinaggi, told La Repubblica daily.

Repubblica said Mistral Air's slogan will be emblazoned on material throughout the aircraft, which will be operated by Italy's postal service.

The debut charter flight late this month will be to the shrine of Lourdes in France, and will lure pilgrims with one added bonus -- the guide will be Cardinal Camillo Ruini, the former head of the Italian Bishops Conference, Repubblica said.

Props to Bellamomo for the link.


fashiongirl said...

Well you know "Virgin" was already taken by another airline. :-)

exskindiver said...

don't tell my mother either.
if your mother is just like mine...they may end up sitting together.
i wonder if the airline will sell more tickets if they change their slogan to:
express plane to heaven--

(i just left you a comment on your adobo blog--not realizing it was an old blog from nov of 06)

Mags said...

fashiongirl: Good point! :-P

exskindiver: Thanks for stopping by - the adobo blog is still alive; I just haven't been posting. I'm starting to get the urge to dive into it again, so continue to check back!