The Organic Consumers Association posted a notice on the Web about the fair-trade and organic coffee at Sam's Club that urged shoppers to patronize independent cafes and roasters instead. Ronnie Cummins, the group's national director, said the most common complaints about Wal-Mart -- that it runs out small businesses and lowers prices and wages to unsustainable levels -- do not disappear just because the merchandise changes.Here’s an idea: How about paying your employees a living wage and a better health care plan so that they don’t have to rely on government programs to supplement the little you already provide them?
Marketing consultant Simon Sinek, who teaches at Columbia University, said labels such as "organic" and "fair trade" may work against Wal-Mart because they are losing resonance with shoppers. "Wal-Mart is the absolute pinnacle of mass market appeal," Sinek said. "If Wal-Mart is selling it, then it's not a big deal."
Jun 12, 2006
Wake up and smell the coffee, Wal-Mart
So Wal-Mart is considering bringing in Fair Trade coffee into its stores. Can you feel the irony?