While NASCAR fans' growing penchant for wine may sound surprising, team owners and racecar drivers are not surprised at all. NASCAR team owner, Richard Childress, has ventured into the wine business, as has driver, Jeff Gordon. In 2005, Gordon announced a series of upscale wines under a self- titled label, the Jeff Gordon Collection.While 70% of total NASCAR fans' wine consumption is domestic, no mention was made about how much of that was of the boxed variety.
:: rimshot ::
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2 comments:
Not to mention the wine 'cooler' form of wine...mmmmm, Boone's Farm.
The Jeff Gordon collection? As someone who knows a little bit about Nascar due to a rabid father, I can only imagine that the Jeff Gordon wine brand only gives impetus to the loathing that so many fans show him. Jeff Gordon's the pretty boy.
It's a shame that Dick Trickle, a former Nascar driver, didn't think of this first.
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