Online dating service eHarmony said Wednesday it will launch a new Web site that caters to same-sex singles as part of a discrimination settlement with New Jersey's Civil Rights Division.
The settlement is the result of a complaint New Jersey resident Eric McKinley filed against the online matchmaker in 2005.
McKinley, 46, said he was shocked when he tried to sign up for the dating site but couldn't get past the first screen because there was no option for men seeking men.
"It's very frustrating and it's very humiliating to think that other people can do it and I can't," he said. "And the only reason I can't is because I'm a gay man. That's very hurtful."
Neither the company nor its founder, Neil Clark Warren, acknowledged any liability.
Under the settlement, eHarmony will pay the New Jersey $50,000 to cover administrative costs and will pay McKinley $5,000.
Ok, fine. McKinley seems to be satisfied with the outcome --- in fact, he called it "fabulous" --- but why not just augment eHarmony as it exists today? I guess you take the small victories whenever you can get them, but I don't really see how this does anything to advance equality.
The new website will be called "Compatible Partners." Yawn.